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NEVER MIND THE SIZZLE...WHERE'S THE SAUSAGE? BRANDING BASED ON SUBSTANCE NOT SPIN

TAYLOR, DAVID J

NEVER MIND THE SIZZLE...WHERE'S THE SAUSAGE? BRANDING BASED ON SUBSTANCE NOT SPIN - 0 - NEW YORK JOHN WILEY & SONS 2007 - 146 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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