BRANDED ENTERTAINMENT PRODUCT PLACEMENT AND BRAND STRATEGY IN THE ENTER
LEHU, JEAN-MARC
BRANDED ENTERTAINMENT PRODUCT PLACEMENT AND BRAND STRATEGY IN THE ENTER - 0 - LONDON KOGAN PAGE, LONDON 2007 - 266 - 0 .
BRAND MANAGEMENT
BRANDED ENTERTAINMENT PRODUCT PLACEMENT AND BRAND STRATEGY IN THE ENTER - 0 - LONDON KOGAN PAGE, LONDON 2007 - 266 - 0 .
BRAND MANAGEMENT
