ALLIANCE BRAND FULFILLING THE PROMISE OF PARTNERING
DARBY, MARK
ALLIANCE BRAND FULFILLING THE PROMISE OF PARTNERING - 0 - NEW YORK JOHN WILEY & SONS 2006 - 376 - 0 .
BRAND MANAGEMENT
ALLIANCE BRAND FULFILLING THE PROMISE OF PARTNERING - 0 - NEW YORK JOHN WILEY & SONS 2006 - 376 - 0 .
BRAND MANAGEMENT
