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BUILDING BRANDS BUILDING MEANING A GUIDE TO INCREASING THE FINANCIAL VALUE OF BRAND

KOMPELLA, KARTIKEYA

BUILDING BRANDS BUILDING MEANING A GUIDE TO INCREASING THE FINANCIAL VALUE OF BRAND - 0 - NEW DELHI VIVA BOOKS PRIVATE LTD. 2006 - 134 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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