STRATEGIC BRAND MANAGEMENT
KELLER, KEVIN LANE
STRATEGIC BRAND MANAGEMENT - 2 - NEW DELHI PRENTICE HALL OF INDIA 2006 - 788 - 0 .
81-203-2309-2
BRAND MANAGEMENT
STRATEGIC BRAND MANAGEMENT - 2 - NEW DELHI PRENTICE HALL OF INDIA 2006 - 788 - 0 .
81-203-2309-2
BRAND MANAGEMENT
