CHERNATONY L. D., MCDONALD M., . (2003). CREATING POWERFUL BRANDS. OXFORD: ELSEVIER.
CHERNATONY LESLIE DE, MCDONALD MALCOLM, . 2003. CREATING POWERFUL BRANDS. OXFORD: ELSEVIER.
CHERNATONY LESLIE DE, MCDONALD MALCOLM, . CREATING POWERFUL BRANDS. OXFORD: ELSEVIER. 2003.