NEW STRATEGIC BRAND MANAGEMENT
KAPFERER, JEAN NOEL
NEW STRATEGIC BRAND MANAGEMENT - 0 - LONDON KOGAN PAGE, LONDON 2004 - 497 - 0 .
81-7554-291-8
BRAND MANAGEMENT
NEW STRATEGIC BRAND MANAGEMENT - 0 - LONDON KOGAN PAGE, LONDON 2004 - 497 - 0 .
81-7554-291-8
BRAND MANAGEMENT
