DEFINING ADVERTISING GOALS FOR MEASURED ADVERTISING RESULTS
COLLEY, RUSSELL H
DEFINING ADVERTISING GOALS FOR MEASURED ADVERTISING RESULTS - 0 - USA ASSO. OF NTL. ADVERTISERS 1961 - 114 - 0 .
ADVERTISING MANAGEMENT
DEFINING ADVERTISING GOALS FOR MEASURED ADVERTISING RESULTS - 0 - USA ASSO. OF NTL. ADVERTISERS 1961 - 114 - 0 .
ADVERTISING MANAGEMENT
