BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE
SENGUPTA, SUBROTO
BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE - 0 - NEW DELHI TATA MCGRAW HILL 2005 - 297 - 0 .
BRAND MANAGEMENT
BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE - 0 - NEW DELHI TATA MCGRAW HILL 2005 - 297 - 0 .
BRAND MANAGEMENT
