GLOBAL BRAND STRATEGY UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES CULTURE
GELDER, SICCO VAN
GLOBAL BRAND STRATEGY UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES CULTURE - 0 - NEW DELHI KOGAN PAGE LTD. 2004 - 260 - 0 .
BRAND MANAGEMENT
GLOBAL BRAND STRATEGY UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES CULTURE - 0 - NEW DELHI KOGAN PAGE LTD. 2004 - 260 - 0 .
BRAND MANAGEMENT
