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SERVICES MARKETING IN ASIA MANAGING PEOPLE, TECHNOLOGY AND STRATEGY

LOVELOCK, CHRISTOPHER H

SERVICES MARKETING IN ASIA MANAGING PEOPLE, TECHNOLOGY AND STRATEGY - 0 - NEW YORK PRENTICE HALL 2002 - 706 - 0 .

ISBN: 0-13-060566-2

Subjects--Topical Terms:
SERVICE MARKETING

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