ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
BELCH, GEORGE E
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 5 - NEW DELHI TATA MCGRAW HILL 2003 - 795 - 0 .
ADVERTISING MANAGEMENT
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 5 - NEW DELHI TATA MCGRAW HILL 2003 - 795 - 0 .
ADVERTISING MANAGEMENT
