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FROM BRAND VISION TO BRAND EVALUATION STRATEGICALLY BUILDING AND SUSTAINING BRANDS

CHERNATONY, LESLIE DE

FROM BRAND VISION TO BRAND EVALUATION STRATEGICALLY BUILDING AND SUSTAINING BRANDS - 0 - OXFORD BUTTERWORTH-HEINEMANN LTD 2001 - 293 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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