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HOW TO ADVERTISE WHAT WORKS, WHAT DOESN'T - AND WHY

ROMAN, KENNETH

HOW TO ADVERTISE WHAT WORKS, WHAT DOESN'T - AND WHY - 3 - NEW DELHI KOGAN PAGE LTD. 2003 - 217 - 0 .

ISBN: 0-7494-3849-5

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

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