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UNITED WE BRAND HOW TO CREATE A COHESIVE BRAND THAT'S SEEN

MOSER, MIKE

UNITED WE BRAND HOW TO CREATE A COHESIVE BRAND THAT'S SEEN - 0 - BOSTON HARVARD BUSINESS SCHOOL 2003 - 165 - 0 .

ISBN: 1-57851-798-2

Subjects--Topical Terms:
BRAND MANAGEMENT

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