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MASTERBRAND MANDATE MANAGEMENT STRATEGY THAT UNIFIES COMPANIES

UPSHAW, LYNN B

MASTERBRAND MANDATE MANAGEMENT STRATEGY THAT UNIFIES COMPANIES - 0 - NEW YORK JOHN WILEY & SONS 2000 - 322 - 0 .

ISBN: 0-471-35659-X

Subjects--Topical Terms:
BRAND MANAGEMENT

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