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11 STEPS TO BRAND HEAVEN THE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN

WEINREICH, LEN

11 STEPS TO BRAND HEAVEN THE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN - 0 - LONDON KOGAN PAGE, LONDON 1999 - 245 - 0 .

ISBN: 0-7494-2894-5

Subjects--Topical Terms:
BRAND MANAGEMENT

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