STRATEGIC BRAND MANAGEMENT
KAPFERER, JEAN-NOEL
STRATEGIC BRAND MANAGEMENT - 2 - NEW DELHI KOGAN PAGE LTD. 2003 - 443 - 0 .
81-7554-109-1
BRAND MANAGEMENT
STRATEGIC BRAND MANAGEMENT - 2 - NEW DELHI KOGAN PAGE LTD. 2003 - 443 - 0 .
81-7554-109-1
BRAND MANAGEMENT
