STRATEGIC BRAND MANAGEMENT
KAPFERER, JEAN-NOEL
STRATEGIC BRAND MANAGEMENT - 0 - NEW YORK FREE PRESS 1992 - 339 - 0 .
0-02-917045-1
BRAND MANAGEMENT
STRATEGIC BRAND MANAGEMENT - 0 - NEW YORK FREE PRESS 1992 - 339 - 0 .
0-02-917045-1
BRAND MANAGEMENT
