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REINVENTING THE BRAND CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES

KAPFERER, JEAN-NOEL

REINVENTING THE BRAND CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES - 0 - NEW DELHI KOGAN PAGE LTD. 2001 - 234 - 0 .

ISBN: 0-7494-3593-3

Subjects--Topical Terms:
BRAND MANAGEMENT

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