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SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

ZEITHAML, VALARIE A

SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 3 - NEW DELHI TATA MCGRAW HILL 2003 - 668 - 0 .

ISBN: 0-07-247142-5

Subjects--Topical Terms:
SERVICE MARKETING

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