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FCB-ULKA BRAND BUILDING ADVERTISING CONCEPTS AND CASES

PARAMESWARAN, M G

FCB-ULKA BRAND BUILDING ADVERTISING CONCEPTS AND CASES - 0 - NEW DELHI TATA MCGRAW HILL 2002 - 212 - 0 .

ISBN: 0-07-463338-4

Subjects--Topical Terms:
BRAND MANAGEMENT

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